Most of us desire to be healthier and many of us are concerned for the future of our planet. These simple premises have been the prime motivators for the global boom in environmentally responsible businesses, especially in the wealthiest western nations.
Regrettably, demand for eco-friendly, ethically-sourced and fair-traded products took off slowly in Guadalajara, one of Mexico’s most affluent urban conurbations. The city’s first “eco-store” opened in 1996 and had an uncertain start to life, moving premises repeatedly in its first six years.
Despite the early struggles, the Ecotienda’s backers refused to throw in the towel and eventually found a permanent and comfortable home on Calle Morelos in Colonia Americana, where a loyal client base has built up over the past nine years.
The possibility of expanding to other parts of Guadalajara had always been a “longterm plan,” says Ecotienda manager and partner Eugenio Galindo Villa Otero.
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