The Guadalajara Reporter

Virgin to challenge Telcel’s cell phone dominance

British billionaire Richard Branson plans to challenge Carlos Slim’s dominance of the Mexican mobile market by introducing Virgin Mobile as a competitor of Slim’s Telcel.

Virgin Mobile Mexico will open a virtual network next year, buying airtime wholesale from an established telecommunications company, rather than taking on massive costs by building new masts, according to British newspaper The Daily Telegraph.

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