In what appears an elaborate publicity stunt, a morally dubious Canadian dating site offered to sponsor local soccer side Atlas this week, through a deal that would have seen its famous red-and-black shirt converted to pink and black.
Presumably seeking greater exposure in Mexico, Ashley Maddison – a social network for facilitating extramarital affairs – offered a whopping 7.5 million dollars to sponsor the Guadalajara-based team over the next three seasons.
“The values, philosophy and tradition of Club Atlas come before any economic offer,” read a club statement, firmly denying that a deal had been made.
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