By 2020 as many as two million foreign retirees will make Mexico their home, according to estimates revealed by Luis Alfonso Lugo Platt, undersecretary of the federal Tourism Ministry (Sectur) during the inauguration of the Baby Boomers 50+ Living Show, held last weekend at Ajijic’s Hotel Real de Chapala.
Those government projections translate into the potential for a boom in a whole new commercial sector in the country’s economy and excellent opportunities for entrepreneurs who figure out how to market goods and services that cater to seniors, says Javier Govi, founder and CEO of the Mexican Association of Retirement Communities (AMAR).
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