Hit by falling attendance figures in recent years, the University of Guadalajara’s (UdeG) Spanish language school has undergone a rebranding operation this summer in a bid to attract more students.
Aside from teaching Spanish, the Colegio de Español y Cultura Mexicana (CECM) also offers a range of cultural classes, workshops, internships, volunteering opportunities, a homestay program and city tours and excursions, says Director Javier Verver.
Founded 75 years ago, the school was formerly known as the Centro de Estudios Para Extranjeros (CEPE). Verver says they decided to ditch the name because it implied classes were for foreigners only, plus the fact that online searches would turn up thousands of different results for CEPE, few of which had any relation to the school. The new moniker is more marketable and gives a more accurate impression of what the school has to offer, Verver believes.
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